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Juneteenth Celebrations Face Corporate Retreat Amid DEI Backlash

As we honor this powerful day of Juneteenth, it’s important to reflect not only on freedom and justice but also on the growing challenges facing Black and LGBTQ+ communities. While Juneteenth became a federal holiday in 2021, this year’s commemorations come under a shadow. Today, June 19, celebrations are going ahead in many cities — but not without a fight.

Across the country, major corporations and even local governments are pulling their support not only from Pride events but also from Juneteenth celebrations, leaving organizers scrambling to fill the gaps. In Denver, more than a dozen companies have withdrawn from the city’s annual Juneteenth Music Festival. Executive director Norman Harris told the Associated Press that the cuts are significant.

Down in Colorado Springs, the Southern Colorado Juneteenth Festival had to downsize after retaining sponsorships from only five companies, compared to dozens in years past. Some cities aren’t hosting Juneteenth at all. West Virginia’s governor has canceled the state’s annual celebration, citing “continued fiscal challenges.” Scottsdale, Arizona, pulled out as well after its city council dissolved the diversity, equity, and inclusion office earlier this year.

In San Diego, the Cooper Family Foundation lost its $25,000 grant from the National Endowment for the Arts. The family will still host their beloved Juneteenth celebration — but only after personally covering the costs. These cuts come as many companies retreat from DEI initiatives under pressure from far-right activists. The result? Fewer resources for both Pride and Juneteenth events.

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