For years Miami has been buzzing about one of the hottest new concepts in interactive entertainment…HOUSE. Opening May16 in Miami’s Wynwood Arts District, owner Mark Lowe has created an innovative space that transforms daily. Lowe will be captivating guests with custom visuals, exclusive memberships and edgy concepts.
Lowe spoke to Hotspots Media about this amazing launch…
What a thrill to be witnessing one of the most anticipated club launch in Miami’s history!
I’m touching myself just thinking about it!!! In three seconds, I’ll wipe, and continue to answer (ha ha).
I understand that the concept of House is a living, changing, body of art in the form of a nightclub. How long has this concept been in development?
What kind of images and entertainers can guests expect to see?
All of the visuals in HOUSE were custom shot and created. This process took almost a year. It’s not about flashing lights or motion loops, like a standard nightclub. The images change and move as the night progresses. In the beginning it’s very elemental, with fire, water and natural imagery. That fades into hi-fashion, avant-garde images. It finally moves into much more provocative and sexual concepts. Some of it is light and some of its disturbingly dark, but art is meant to affect you, good and bad. If I’m being true to the vision and idea of a HOUSE party, you’ll never know who will be there, or what to expect. Of course there will be celebrities and DJs; they just won’t be announced. If Beyoncé is in HOUSE and you get a tweet after the fact, you should have RSVP’d.
Everyone is excited about the opening, how do you obtain a “house key” and what does that key mean for the guest?
You obtain a HOUSE key when you registered on the HOUSE website. For almost two years, I
Is the key membership exclusive, meaning will everyone who applies receive one?
Everyone who applied before the registration date will receive a key. Those who didn’t will have to break in or f*ck the HOUSE BITCH – HA HA!
On the website it mentions access to the inner sanctum, the shower and bedrooms. Are these private areas?
There’s NOTHING private in this HOUSE.
Do you have any celebrity bar staff or entertainers that add to alluring draw of House?
If I did, I couldn’t tell you. 😉
We know everyone wants inside the hottest nightclub in Miami, but what is the most tantalizing reason to discover House?
Ultimately, the true definition of a house party is a giant shit show. Somebody’s passed out in your bed or trying on your panties. It is my sole intent to create a HOUSE with no boundaries, rules or borders. I want to force you to connect with each other one way or another. I want to tie you up. I want to spank you, but most of all I want you to eat, breathe and live the moment. HOUSE is not about watching someone else (unless that’s what you’re into). You are the star of the show and the performance is literally happening on top of you.
Why will guests return?
House has already generated a massive social media buzz! What will guests be saying, sharing, posting and tweeting about House?
F@CK, F*CK, WTF, Was that a dog licking peanut butter off his balls???!!! WTF, OMG, Are those ping pong balls really shooting out of there??? ETC 😉
Will they be awed, stimulated and inspired by the innovative, captivating artistic venue? Will the talented and stunning entertainers mesmerize them? Are there “House” drink specialties that are original and irresistible?
I am truly awed every time I walk through the doors of HOUSE. We are in the Arts District and HOUSE is a performance based art space. You won’t know if the people banging on the
What do guests need to know before attending an event at House?
Bring lots of condoms and lube.
What are the operating hours and where can interested parties get the latest info on House?
Any info on HOUSE, you can find on the website at housenightclub.com, our HOUSE app, or any of the HOUSE social media pages. We are open from 11-5, Friday and Saturday to start, and then we add our additional nights of Wednesday, Thursday and Sunday. In case you’re curious, the gay night is technically Saturday. But I don’t like labels, and God knows there are always women, men, lesbians, firemen, sheep, and of course, naked people EVERYWHERE. WELCOME HOME.
I signed up for my key, have you? Looking forward to becoming HOUSE-trained.
For more info on HOUSE, visit:
http://housenightclub.com
https://www.facebook.com/HouseNightclubMiami
https://twitter.com/house_mia
http://vimeo.com/user11983481
http://housenightclub.tumblr.com
http://www.youtube.com/user/HouseMIA