Doggy Style, the gay-owned underwear and accessories brand, is introducing The Technicolor Collection, its new line of men’s briefs, jockstraps and harnesses in hot pink, electric blue and blazing yellow. It represents the next stage in the evolution of the fetish brand that launched earlier this year with its black-and-white Monochrome Collection. “The Technicolor Collection is the same soft and comfortable fabric our customers have come to love but in the fun new shades they have been asking for,” says the brand’s co-founder Levi Woods.
There are other changes, too, most noticeably to the jockstrap. Instead of the Doggy Style logo placed across the front of the waistband as it was in the Monochrome Collection, it is now across the back, where, according to co-founder Manu Bautista, it always should have been. “The rear view of a jockstrap is one of its best assets,” he says. “That’s the focal point. Moving the logo to the rear is good marketing,” he laughs.
Also significant with the new collection is the ability to pair harnesses with briefs and jockstraps of the same color or mix and match pieces. The color coordinated tags are an added feature that work to elevate the garments from their Monochrome predecessors.
Real-life partners Levi Woods and Manu Bautista launched their brand last year after the phrase Doggy Style came up in casual conversation. “We remarked how it would be a great name for a queer underwear company,” Woods explains. “It’s sexy and provocative and lends itself to additional branding and product concepts. We knew we were onto something and had to give it a go.’”
Their Monochrome Collection was a resounding success with sales all over the world. The brand offers both free and low-cost shipping options, domestically and internationally. “In addition to the states, we have customers in South and Central America, Canada, Europe and Australia,” says Bautista. “We’re excited that the brand is resonating around the world.”
Says Woods, the personal connection the brand has with its consumer base is vital. “Our customers are vocal about what they like and what they want from us, and we are committed to creating products that we know they will enjoy.”
A portion of all Doggy Style sales are donated to community organizations like The Trevor Project. Giving to charities has always been an important part of who Levi Woods and Manu Bautista are as individuals, and with their company, they have big philanthropic goals that they are eager to put into action.
Doggy Style’s “The Technicolor Collection” will be available September 8th at Doggystyleunleashed.com.
