The first annual Sun, Sand, and Synergy Tourism Partnership Summit hosted by Visit Lauderdale – the official destination marketing organization for Greater Fort Lauderdale – empowered local businesses to harness the region’s tourism potential.
The event, held at the Broward County Convention Center, on August 8, 2024, marked a significant milestone in the region’s tourism industry as Visit Lauderdale welcomed more than 250 business professionals to network and learn ways to tap into tourist revenue streams.
The half-day session was packed with a series of thought-provoking panels and presentations that provided attendees with valuable insights into current trends, challenges, and opportunities in the tourism industry.
This turnout underscores the growing local interest and investment in Greater Fort Lauderdale’s tourism landscape.
Some key takeaways for attendees included:
- Visit Lauderdale’s partnerships with hotels, restaurants, attractions, and small businesses are critical to the region’s tourism industry.
- Greater Fort Lauderdale collected more than $125 million in tourist revenue in 2023.
- More than 32 million visitors flew into Fort Lauderdale International Airport in 2023.
- The demand for hotels is up 3% over last year, with three new hotels consisting of 394 rooms in the pipeline for 2024.
- Inclusive travel is a key differentiator for Visit Lauderdale, in 2023 nearly three million LGBT+ travelers visited Greater Fort Lauderdale and spent approximately $1.3 billion in our local economy.
Please join us at our next partner event on Thursday, September 5, 2024, at the African American Research Library and Cultural Center from 6 p.m. to 9 p.m. for more ways to engage with the Visit Lauderdale team.
For more information or to RSVP for the upcoming partner event, check out Visit Lauderdale.com.
