Troye Sivan is bringing the “Rush” into 2025 with a cheeky new Grindr campaign inspired by Madonna’s Truth or Dare. In Grindr Presents: TAP or BLOCK with Troye Sivan, the singer, and his Something to Give Each Other Tour dancers play a game inspired by the queer dating culture. The rules? Sivan reads a scenario, and the group responds with either “tap” (yes) or “block” (no) to questions like ‘Hotel Sex?’ tap or block?
The campaign nods to Madonna’s Truth or Dare documentary, which famously captured candid moments between the Queen of Pop and her dancers on the 1990 Blond Ambition tour. Sivan’s version is a modern, unapologetically queer take, exploring dating and hookup culture in the digital age. The full video, featuring Sivan and his dancers backstage, is now live.
