An article in Sporting News explores the multifaceted reasons behind Bad Bunny’s signature use of face masks and unique fashion choices. Early in his career, the Puerto Rican superstar, born Benito Antonio Martínez Ocasio, envisioned himself as an anonymous artist who would perform behind a bunny mask to separate his private life from his public persona and avoid the burdens of fame (which skyrocketed more when he was chosen to perform at last month’s Super Bowl!).
Beyond anonymity, Bad Bunny has cited practical and cultural reasons for the look. He began wearing masks during his 2019 tours to protect his health and voice from the rigors of travel, a habit influenced by Japanese and Asian fashion trends where masks were common pre-pandemic. Stylistically, the masks became a branding tool, allowing him to maintain a sense of mystery. Additionally, his attire often serves a social purpose; he frequently uses fashion, such as wearing skirts or specific symbols, to challenge gender norms and advocate for LGBTQ+ rights and social justice in Puerto Rico. BB is a fierce ally of the LGBTQ+ community…indeed, he’s part of the plus.
