Halloween is just around the corner, and it’s the perfect time for a spooky story about the nation’s candy preferences in 2022 (Photo by Craig Adderley).

Halloween Candy Trends in the US – In 2020 there was a decrease of 19% in Halloween candy sales. A year later, sales increased by 11% and, according to the data team’s projections. This year, sales are forecast to exceed last year’s figures by 23%

According to the Most Popular Halloween Candy Report- a study of consumer preferences and trends in America by market research firm Top Data– Americans’ favorite candy during this ghostly season is the combination of peanut butter and chocolate, as Reese’s was selected as the most popular one in 18 states.

After Reese’s, The favorite candy in 18 states including California, Massachusetts and Utah is #2 Kit Kat, and the favorite candy in 10 states including California, New Mexico and Nevada is #3 Skittles / M&M’s. The third position is a tie, as both candies were the favorites in 5 states each, including Minnesota, Colorado and Washington.

Here is what is popular in Florida:

  1. Milky Way
  2. Kit Kat
  3. Reese’s Peanut Butter Cup
  4. Twix
  5. M&M’s (original)

Methodology – The Top Data team analyzed digital commerce trends during October 2021 and 2022 to determine the most popular Halloween candy in the United States.

To see which are the most popular Halloween candies in every state, go to: