As part of its New Year push, “The Sapphic Restart,” HER rolled out billboards across New York and Los Angeles with the tagline “Everything Reminds Me of HER.” The ads feature sensual, innuendo-filled imagery, including fingers slipping into a bowling ball and champagne cascading over skin. Viewers praised the campaign’s wit, with comments like Get that marketing team a raise, while others shared they met their partners on HER.
