For more than three decades, Pride Factory has been an iconic part of South Florida’s LGBTQ+ community, serving as a place where pride, individuality, fashion, and self-expression come together under one roof. Now located at 2365 Wilton Drive in the heart of Wilton Manors, Pride Factory has become one of the most recognized and respected LGBTQ+ retail destinations in the United States and proudly stands as the largest LGBTQ+ store in the Southeast.
Owned and operated by Matthew Deak, President, and Lori Deak, Vice President, through Pride Stores, Inc., Pride Factory has built a reputation for excellence, authenticity, and unwavering support of the LGBTQ+ community. Their dedication and vision have helped transform the business into a landmark destination that attracts visitors from throughout the United States and around the world.
What makes Pride Factory truly special is its ability to offer something for everyone. The expansive showroom features one of the region’s largest selections of men’s fashion, athletic wear, swimwear, underwear, accessories, pride merchandise, gifts, greeting cards, flags, home décor, and specialty items. Whether customers are preparing for Pride celebrations, a tropical vacation, a night out on the town, or simply looking to refresh their wardrobe, Pride Factory delivers an unmatched shopping experience.
Beyond its impressive inventory, Pride Factory is known for exceptional customer service. Visitors consistently praise the knowledgeable and friendly staff who create a welcoming environment where everyone feels comfortable, respected, and appreciated. The store’s clean, upscale atmosphere reflects the vibrant spirit and inclusiveness of Wilton Manors itself.
More than a retail store, Pride Factory is a community institution that celebrates diversity, equality, and self-expression. Time-tested and community-focused, it continues to inspire people to live proudly, confidently, and authentically while helping strengthen Wilton Manors’ reputation as one of the world’s premier LGBTQ+ destinations.
