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es collection bannerSummer Fashion 2012 – CALIENTE! ES

The new swim collection by ES Collection is a nod to the thriving festival scene of Spain: those elaborate, over-the-top super euro parties that have invaded the USA in recent years. Miami got a taste of it with the recent Matinee Mercury Rising event.

 

 

Summer Fashion 2012 – CALIENTE! ES

es collectionThe new swim collection by ES Collection is a nod to the thriving festival scene of Spain: those elaborate, over-the-top super euro parties that have invaded the USA in recent years. Miami got a taste of it with the recent Matinee Mercury Rising event.

“Spain has become the party capital of the world,” says designer Ed Suñer, the man behind the brand. Note: his initials are ES. Coincidentally, ES is also the initials of España (Spain), the country where the collection is made.

“Madrid is famous for its Pride, Barcelona for Circuit, and of course there is the island of Ibiza where there is always a party going on,” continues Suñer. “Spanish parties exude sex. They feature superior quality production. They are grand and spectacular… this summer’s swim collection is a reflection of the magic.”

ES Collection is a playful brand, as depicted in their provocative ad campaigns. This summer’s shoot took place in Andorra, a small country located between Spain and France.

Perhaps the best design feature – that no other label has been able to match – is the swim brief’s frontal pouch. “It’s like the Wonderbra for women,” says Nir Zilberman of the Man Trends Agency. “It holds its shape and accentuates the man perfectly.”

According to Zilberman, if you were to pour champagne into the cup of the brief’s pouch, you could drink from it twenty minutes later.

Now that’s one way to start a fiesta.

The entire ES Collection is available online at ESCollectionUSA.com. Free shipping on all purchases!

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