Advertisement, one of the pioneers in online amateur gay adult entertainment has partnered with graphic designer Christopher Lee Sauvé on a spring capsule collection re-imagining the brand’s iconic logo.

The SeanCody brand, still going strong since its inception in 2001, has one of the most recognizable logos in the adult industry. The brand’s online store, selling all kinds of SeanCody branded merchandise has quickly become one of the go-to place for gay men who like to stand out both at the gym and at the club.

Sauvé, who rose to fame in 2008 with his ‘’Save Anna’’ T-shirt inspired by the rumor that Vogue’s Anna Wintour was being let go as editor, jumped at the chance to bring his savvy sense of subversion and mix of old school hand drawn imagery and digital graphic design to the project.

‘’I was super excited to work with SeanCody as I have been a big fan of the boys for a while, I was inspired by a punk aesthetic and used ink and brushes to sketch the logo. Collaborating with the wonderful SeanCody team we created a collection that I am very proud of’’ said Sauvé, whose previous work includes collaborations with MAC, Marc Jacobs, Kenneth Cole, Diane Von Furstenberg and Alexander Wang.

The SeanCody brand’s sunny California aesthetic served as inspiration for the 14-piece collection. From clothing to beach accessories, the SeanCody X Christopher Lee Sauvé capsule collection will be the perfect accessory for a banging Spring Break.

Seductively priced between $30 to $50, the 14-piece collection is available exclusively on