Don’t sleep on “Ride,” the new western family drama coming to the Hallmark Channel at the end of the month, because it’s already a hundred times more queer than “Yellowstone” (not difficult, to be honest). Nancy Travis (“Last Man Standing”) plays the matriarch of a ranching dynasty with three sons: a rodeo champion (Marcus Rosner, “Unreal” and several Hallmark movies) married to a former trick rider (Tiera Skovbye, “Riverdale”); a military man serving far from home (Beau Mirchoff, “Good Trouble”); and a gay son with country music aspirations (Jake Foy, also a Hallmark movie vet).


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The Hallmark Channel has been serving up more and more queer content lately — now that they’ve moved away from their former status as the channel of mediocre entertainment for white, heterosexual audiences — so this might be the time, if you’ve been resisting, to jump on board their updated bandwagon. “Ride” drops March 26.