Howard Stern usually isn’t at the center of hot-topic conversations anymore, but the notorious shock jock has inserted himself into America’s culture war over LGBTQ+ visibility by challenging Kid Rock and other conservatives to explain why they are so incensed about transgender star Dylan Mulvaney’s partnership with Bud Light.

During one episode of SiriusXM’s “The Howard Stern Show,” the radio host said he was “dumbfounded” over the strong backlash aimed at Anheuser-Busch, which produces Bud Light, over Mulvaney, a transgender activist and social media star who boasts more than 10.8 million TikTok followers. Stern wondered if he was “missing” something.

He said, “I wish I could call Kid Rock and have him come on the show and just tell me, ‘Why are you so upset about this? How is it hurtful?’”

Rock went viral last week by posting a video of himself using a semi-automatic rifle to shoot cases of Bud Light after Mulvaney began appearing in Bud Light ads on April 1. Country singer Travis Tritt joined the “anti-woke” chorus by also tweeting that he would no longer support Anheuser-Busch, the company that produces Bud Light, as well as Budweiser and several other beer brands.