Target CEO Brian Cornell delves into the challenges faced during June’s Pride Month merchandise rollout in a revealing interview. For over a decade, Target has celebrated Pride Month, but 2023 marked the first time it expanded to honor the trans community, sparking dramatic backlash. Cornell shares insights into the adverse reactions, mirroring larger discourse in states with anti-trans laws, resulting in in-store confrontations and a slump in overall Target sales during the second quarter.
