The DNC announced a historic, six-figure paid media campaign targeting LGBTQ+ voters in battleground states and target House and Senate seats across the country. The ‘I Will Vote’ media campaign, which will reach over one million voters in the first week alone, is the first time the DNC has executed a dedicated paid media campaign targeting LGBTQ+ publications and is a show-of-force as Democrats do everything they can to turn out voters in every community in this election.
The strategic investment comes as the Harris-Walz campaign and Human Rights Campaign, along with PA Democrats, launch 10 Days of Action, a series of events aimed at mobilizing and turning out LGBTQ+ and allied voters. The DNC’s ‘I Will Vote’ campaign directs voters to the DNC’S most complete, accurate, and up-to-date national coverage of polling places and voter education information all in one place.
“This historic investment from the Democrats aims to meet voters where they are, recognizing that the LGBTQ+ community is a large and diverse voting bloc that we are not taking for granted,” said DNC Chair Jaime Harrison. “Our fundamental freedoms to be who we are and love who we love are on the ballot this November, and we’re empowering diverse corners of the LGBTQ+ community to make their voices heard. In this fractured media environment, we know that we need to be smart about how we are talking to people, reaching voters through trusted platforms so folks in the LGBTQ+ community and beyond can easily check their voter registration status and learn when, where, and how to vote. Democrats are leaving no stone unturned to win this election, and by engaging a diverse coalition of voters in places where we know we need to boost turnout, we will elect Democrats up and down the ballot, from the White House to the school board and beyond.”
Supporting and Investing in LGBTQ+ Communities and Small Businesses
In the midst of an onslaught of attacks directed towards the LGBTQ+ community by the Trump campaign, the Democrats are strategically engaging and investing in uplifting LGBTQ+ communities and businesses through this dedicated media campaign. Working with Rivendell Media, the oldest LGBTQ+ media firm in the United States entirely devoted to LGBTQ+ media buying, the DNC is working with local and cross-coalitions publications across the United States, touching at least 32 LGBTQ+ small businesses through this campaign alone. The investments include:
- In Georgia, the Democrats are supporting Georgia Pride weekend with an ad in Georgia Voice.
- The targeted ads appear in both GoGuide Voter’s Guide and Las Vegas Spectrum’s special annual voter’s guide.
- The DNC ad will be featured in Philadelphia Gay News during OurFest, a festival and parade celebrating National Coming Out Day in Philadelphia.
The ad campaign will be featured in the following 16 LGBTQ+ publications, with more being added weekly:
- Metro Weekly – Washington/DMV
- Washington Blade – Washington/DMV
- HotSpots – Miami/Ft. Lauderdale, FL
- Out South Florida – Miami/Ft. Lauderdale, FL
- Watermark – Orlando/St. Petersburg/Tampa, FL
- Georgia Voice – Atlanta, GA
- GoGuide Voter’s Guide – Iowa
- Q Notes – Charlotte, NC
- Las Vegas Spectrum – Las Vegas, NV
- Out Smart- Houston
- Philadelphia Gay News – Philadelphia, PA
- Q Burgh – Pittsburgh, PA
- Dallas Voice – Dallas, TX
- SWERV – National African American publication
- Ambush – New Orleans, LA
- ION AZ – Arizona
