With over 18 million iPad users in the United States, it’s safe to say that tablets aren’t just a passing fad. Hotspots Magazine and Genre Latino continue to embrace changes in technology and have become the first statewide LGBT publications to launch iPad apps in Florida.
Hotspots and Genre Latino launch iPad apps
With over 18 million iPad users in the United States, it’s safe to say that tablets aren’t just a passing fad. Hotspots Magazine and Genre Latino continue to embrace changes in technology and have become the first statewide LGBT publications to launch iPad apps in Florida.
“This will catapult us into the next era,” said publisher Peter Clark. “It makes a statement about who we are as a community.”
Hotspots Magazine has always been on the cutting edge of technology – they were the first statewide LGBT publication to introduce a virtual magazine with turn page technology. The staff of the popular publications began working on creating these applications when the iPad was launched in April 2010 and they are extremely excited to unveil these free features to readers and advertisers.
“We recognize that this is the future,” Clark said.
With these apps, readers can:
- Flip pages like reading the magazine
- View issues online or download to your iPad / iPhone
- View articles and ads in thumbnail view, full screen view, or zoom view
- Search for their favorite content
- Get more info from websites referenced on content and ads See more photos right from the app Change to Text View for easy reading and changing text size
Advertisers will also experience many benefits of this new technology. With these apps, readers can touch on automatic links based on the contact information displayed in advertisements. Advertisers are also listed in a directory where readers can easily access their ads, email and website. The app will make it simple for readers to access business websites and also to search for keywords in the classified section.
Another important benefit to reading your favorite magazine through an app is that it is much friendlier to the environment — another “green” step for Hotspots and Genre Latino — both magazines teamed up with Angstrom Graphics a few months ago and began printing using vegetable-based printing inks which contain no Volatile Organic Compounds (VOCs).
Both publications will also be launching an app for iPhones.
“Smart phones and tablets are here to stay,” said Clark. “We are excited to bring these new features to our loyal readers and advertisers.”
Hotspots is proud to be Florida’s largest gay publication for almost three decades, and its sister magazine Genre Latino (formerly known as Latino Boys) is the voice of the Latino gay community. Both publications continue to please readers with their forward thinking and continuous introduction of new technology. This is another example of how we are investing in the future of our LGBT community in Florida.
