Pride-inspired products are popping up everywhere these days, with businesses big and small competing for our mighty pink dollars. But how can you tell which are genuinely interested in equality for all or just trying to make a quick buck? We’ve taken the guesswork out of that equation with these curated queer-positive goodies that provide a portion of their proceeds to worthy and accepting LGBTQ+ orgs.
Everyone Is Awesome LEGOs
Rainbow ENEBY Cover
IKEA’s ENEBY Bluetooth speaker gets a ROYGBI (sorry, V) facelift with its backyard-BBQ-ready removable cover, 30 percent of proceeds from which will benefit GLSEN. (That sentence has more random letters than an episode of “Wheel of Fortune.”) IKEA.com, $8-$90
Bombas Socks
Rep your identity in style with Bombas’ all-encompassing spectrum socks collection that this year features a Progress Pride flag design in partnership with artist Daniel Quasar. For every Pride item purchased, one will be donated to someone in need within the LGBTQ+ community through three Bombas giving partners: Casa Ruby (Washington, D.C.), Mozaic (Columbus, Ohio) and the Transgender Resource Center of New Mexico. Bombas.com, $12-$57
Trevor Project Shadow Palette
Paint your face a prism of color with the Give Back Trevor Project 12 Color Shadow Palette that sends $10 from each case back to the eponymous org. BHcosmetics.com, $19
Marsha P. Johnson Goddess Necklace
Queer revolutionary and transgender activist Marsha P. Johnson – widely credited with throwing the first brick at the 1969 Stonewall Riots – is immortalized on a 14-karat yellow gold vermeil medallion on an enamel chain. Full proceeds from this addition to Awe Inspired’s Goddess collection support the Marsha P. Johnson Institute in its mission to protect and defend the human rights of Black transgender folx. Aweinspired.com, $200
Disney Lovepop Card
Disney allies in your life will get all goofy when they open Lovepop’s Rainbow Magic card, the “Shark Tank”-backed brand’s first foray into Mickey and friends Pride designs. Lovepopcards.com, $15
Positive Camp Flags
State your open-armed intentions with Oxford Pennant-designed camp flags inscribed with “More Love” (which supports the Pride Center of New York when purchased) and “We are all in this together,” because, well, we are. They’re ideal for erecting at home, in your office, or atop that mighty hill of inequality. Homage.com, $48
ALL Black Lives Matter Hoodie
Rainbow Fruit Bowl
This mountains-and-rainbows ceramic fruit bowl, hand-made in small batches by Philadelphia-based artist Jarmel Reitz, brings happiness to the table no matter what you’re serving. Lewks, we presume. A portion of its proceeds supports the Stonewall National Monument in Greenwich Village, NYC. Equally adorable matching planters also are available. Parksproject.us, $80
Sanuk Slip-ons
Your tootsies’ll feel like they’re walking on air in the “We Got You Back” Sidewalk Surfer slip-ons, an exclusive collab between Sanuk and Pacific Pride Foundation that guarantees a $40,000 donation to support the latter’s educational programs, counseling services, advocacy efforts and more. Sanuk.com, $55
Love Is Love Fragrance
Unicorn Oven Mitts
Insta-worthy food photos take a back burner to Neon Lace Company’s best-selling unicorn oven mitts – hand-dyed in a neon rainbow palette and finished with a layer of diamond dust – that look just as good on the ’gram as they do your hands. Two dollars from each mitt supports The Okra Project, a collective that provides home-cooked meals and resources to the Black trans community. Neonlacecompany.com, $25
Wunderkeks Cookies
You’ll feel a little less guilty for scarfing down a box of Wunderkeks cookies in the middle of hot boi summer knowing that $1 dollar per dozen supports LOVELOUD, a foundation created by Imagine Dragons’ lead singer Dan Reynolds to support LGBTQ+ teens. Wunderkeks.com, $25-$30
SeaVees Sneakers
SeaVees’ Legend Pride bleach sneaker is casual Friday up top, Sunday Funday underneath. (Just like you.) Each pair sold benefits the Southern California LGBTQ+ community. Bespokepost.com, $88
Progressive Pride Clothing Collection
LubeLife
LubeLife will donate $5 to Campus Pride every time someone posts about anal sex positivity on the #LubeLife website. Lubelife.com, $10
Color-block Raincoat
Rain, rain goes away and comes back another day when you’re sporting Stutterheim’s Vladimir color-blocked raincoat (with a matching counterpart for your pooch), 10 percent of sales from which support The Rainbow Fund and the Moscow Community Center for LGBTQ+ Initiatives. Stutterheim, $340
Vera Bradley Cross-body Bag
All your Pride-festival essentials stow comfortably in Vera Bradley’s function-focused Love Stripe cross-body bag, consciously crafted with recycled cotton, and supporting Free Mom Hugs. (We could all use one of those tbh.) Verabradley.com, $65
Pride Wine Box
You’ll have to play catch-up when you get Graham + Fisk’s 2021 Pride Box – which features 30 cans of wine for the 30 days of Pride (and benefits the LGBT Community Center of Great Cleveland) – but who the hell’s counting? Grahamandfisk.com, $100
Crafted with Pride Collection
Crystal Head Rainbow Bottle
Pour yourself a shot of liquid courage from Crystal Head Vodka’s limited-edition rainbow Pride bottle that supports the Dan Aykroyd-founded brand’s year-round diversity partners, including Stonewall Sports Program, the Test Positive Awareness Network, Kaleidoscope Trust and Lurie Children’s Hospital Transgender Youth Program, to name a few. Reservebar.com, $54
Photo by Sharon McCutcheon from Pexels
