Disney fired CEO Bob Chapek after less than two years on the job and brought back former CEO Bob Iger. With his return as CEO, Bob Iger faces tough decisions about how to boost Disney’s bottom line. But how he handles the next chapter in the “Don’t Say Gay” fight with Florida. In the midst of the “don’t say gay” controversy, Chapek, the then CEO, pledged $5 million in donations to the Human Rights Campaign and other LGBTQ+ groups. The company internally also had showrunners and other executives promise in video conferences with employees to promote representation for LGBTQ+ characters in shows as part of a “not-so-secret” gay agenda.