The Warwick Rowers are now Barefoot Man. Established in 2009, the mental health project was started by queer activist Angus Malcolm. Its goal was to create a series of naked calendars featuring straight sportsmen as a direct challenge to homophobia in sporting culture. Initially, profits from sales went toward funding the rowing club at Warwick University. In 2019, Warwick Rowers internationally rebranded as Worldwide Roar. Now they are rebranding again to the name Barefoot Man. Male nudity gave this organization attention from around the world. But now they are once again evolving. The website says that their message has gradually evolved as they explored the role of men in wider issues of misogyny and inequality. They saw the impact of outdated thinking on male mental health. The concept of the carbon footprint has been a popular way to understand our personal responsibility towards the planet for over twenty years. According to the website, Barefoot Man promotes the concept of the social footprint as an equally personal obligation that can help all of us, particularly men. The 2024 calendar is available for purchase.
