Altier Jewelers was the first jewelry store to open in Boca Raton, and 55 years later this family-owned-and-operated business is still going strong, with the third generation of the family now working day and night to serve the south Palm Beach community. With a beautiful gift from SBS-Altier_copy2Altier, not only are you buying a gemstone or a ring or a timepiece; you’re gaining cherished memories that will last a lifetime.

I spoke with Erich Mueller, controller and director of stores at Altier Jewelers, about the beautiful items you can take home today, and also about how Altier makes memories for customers.

Your store has a “service beyond the sale” focus. What does that mean?

“Service beyond the sale” is a concept we have with regard to what we’re willing to do for clients. For example, sometimes we do private events for our clients, where we’ll send a limousine to pick up a client and nine of their friends, and we’ll do a little luncheon at the store for two hours and they can pick out jewelry they like. Then, at Christmastime, we’ve rented a Santa sleigh and suit, and we’ll deliver pieces that were bought at our store directly to people’s houses. We go above and beyond just delivering a piece of jewelry to a client. We want to create moments and memories where we’re a part of their life stories.

Now that marriage equality has reached Florida, can you tell us about some wedding SBS-Altier_copy4rings and styles that are popular?

We bought a line two years ago called Crown Ring Torque. We found that the rings were definitely of interest to the gay community, because they are made from alternative metals, like cobalt, titanium and tungsten. Even straight men are buying them, because they want alternatives to just white or yellow gold, or platinum. These rings are casual, they’re free and easy, but they’re also more masculine.

What other items are popular sellers right now in the store?

The timepieces are always very big sellers. People know and love Cartier. There are also PatekSBS-Altier_copy1 Philippe watches from Switzerland that start at $20,000. The most expensive timepiece in the world that was available for sale was a Patek Philippe. The SevenFriday watches are also very popular, and those range in price from $1200 to $2000.

Altier Jewelers’ main showroom is located at 701 S. Federal Highway in Boca Raton, with a second boutique located at 501 E. Camino Real, also in Boca Raton. Hours of operation are 10 a.m. to 6 p.m. Monday through Friday. For more information, call (561) 395-3462 or visit