Visit Lauderdale, the official destination marketing organization (DMO) for Greater Fort Lauderdale in South Florida, unveiled its new brand campaign “Everyone Under the Sun” at its annual marketing luncheon at the reimagined Greater Fort Lauderdale/Broward County Convention Center. The vibrant campaign reflects Greater Fort Lauderdale’s authentic welcoming vibe and its inclusive community.
“This campaign goes to the heart of what makes our community great – the people and our diverse offerings. We now have a strong campaign that truly reflects who we are and shows how special Greater Fort Lauderdale is in every bold, beautiful, and surprising way,” says Stacy Ritter, President, and CEO of Visit Lauderdale. “We are graciously welcoming everyone, and I mean everyone, to come join us and experience our tropical paradise rich with culture, flavor, and unique experiences. Our diversity is our strength, and we are proudly telling this story to the world.”
The destination’s commitment to inclusion is front and center with ads starring locals with disabilities, members of the area’s LGBT+ community (Greater Fort Lauderdale is Florida’s LGBT+ capital), people of a diverse age range and various racial and ethnic identities. People from more than 170 countries speaking 147 languages call Greater Fort Lauderdale home. Together, they make up the rich tapestry of Greater Fort Lauderdale, 31 municipalities strong. They are the welcoming committee for anyone and everyone who comes to visit.
Previously known as the Greater Fort Lauderdale Convention & Visitors Bureau with the tagline “Hello Sunny,” the DMO was rebranded with the new tagline “Everyone Under the Sun” in May 2021. During the unprecedented time, Visit Lauderdale rallied not only the hospitality industry, but also businesses and residents to continue welcoming all. The new campaign showcases accessible beaches, thrilling outdoor adventures, immersive nature encounters, shopping, in-pool meetings, dock and dine, pampering, romance, and memory-making experiences for everyone under the sun.
The Marketing Luncheon was an amazing unveiling and presentation, and Stacy followed the luncheon by meeting with the press in a private room. Aqua, their advertising agency, and many of the talent from the new campaign was at this private meeting as well.
Take a look at some of this amazing campaign….
