On May 30, Bud Light and the National LGBT Chamber of Commerce (NGLCC) announced they are extending their partnership to further support the advancements of LGBTQ+ businesses across the United States. Bud Light will donate $200,000 to the NGLCC in support of its Communities of Color Initiative (CoCi), an initiative that aims to aid the growth and success of minority LGBTQ+-owned businesses through several areas, such as certification, scholarships, and business development. The winning minority LGBTQ+ business owner will receive $5,000 and have the chance to go on to compete at the 2023 NGLCC International Business & Leadership Conference LGBT Biz Pitch Competition for $50,000 in cash and prizes. The beer brand has come under fire in recent months after it collaborated with trans influencer Dylan Mulvaney and gifted her a single can of beer with her face on it. The backlash saw the sales of the beer dip and billions wiped from Anheuser-Busch’s market share, with two bosses who approved the Mulvaney partnership reportedly suspended from the business. The partnership sparked protests and backlash and parent company Anheuser-Busch has shed $26 billion in value in mere months.