There is a captivating new study that chronicles an astonishing rise in public interest for drag shows, culminating in record popularity levels in 2023.
Conducted by the Cultural Currents Institute, this research analyzed Google Trends data for the search terms “drag show” and “pride” from 2004 to 2023. The findings indicate an undeniable cultural shift over the last two decades, reflecting a rapidly expanding interest in, and acceptance of, LGBTQ+ events.
While both terms saw significant growth, the focus on “drag show” is particularly notable. From relatively modest beginnings, interest in drag shows has surged, especially from 2015 onwards – a trend possibly influenced by mainstream media exposure through programs like “RuPaul’s Drag Race.”
A temporary dip occurred in 2020 due to the COVID-19 pandemic, but the resilience of this cultural phenomenon is evidenced by the sharp recovery and continued growth in 2021 and beyond. The study culminates with “drag show” hitting an all-time high search volume in March 2023, signaling an interest level that has never been seen before.
The trajectory of these terms’ points to a greater societal acceptance and interest in LGBTQ+ culture in the United States. The COVID-19 pandemic, despite its many challenges, did not stall this trend, and it may have even accelerated the digital discovery of these cultural expressions.
These compelling findings offer an insightful perspective into our evolving cultural landscape and the increasing prominence of drag shows in American society.
For more information, go to: Culturalcurrents.institute
